The Commercial Toolbox (Process & Operations)
OEM Pivot: Asset Optimisation and Market Displacement
We are witnessing a fundamental restructuring of the traditional automotive supply chain. Major manufacturers are publicly signaling a pivot away from core regional dependencies in response to intense international competition and sluggish EV demand.
As global EV adoption rates slow and battery supply outpaces demand, companies with heavy investments in localised cell manufacturing—such as the massive battery "Gigafactories" built over the last five years—face severe margin compression. The transition of these automotive battery divisions into grid-scale energy storage (evidenced by the recent operations launch at the Salzgitter facility) is a strategic move to turn underutilised assets into a lucrative, alternative revenue stream.
What are the commercial and process consequences?
As manufacturers decentralise, the "center of gravity" for the global supply chain is shifting. This shift is not just geographical; it represents a fundamental recalibration of production lead times and landed-cost structures.
- Accelerated Development Cycles: As manufacturing footprints expand into emerging markets like India, Morocco, and Turkey, supply chain partners are being forced to adopt "Chinese-speed" development cycles. To compete with low-cost rivals, Western brands are targeting annual cost reductions of hundreds of euros per vehicle. For suppliers, this means the workload is shifting from "maintaining existing lines" to the rapid, high-pressure qualification of new partners in unfamiliar territories.
- Non-Traditional Co-Manufacturing: To maintain factory viability in the face of rising tariffs, we are seeing the rise of plant-sharing agreements—even between former competitors. For example, the potential for a European luxury brand to share its South African plant with a Chinese competitor highlights a move toward "pragmatic survival." This requires entirely new, more agile assurance frameworks to verify quality and compliance in shared facilities.
- The Regionalisation Baseline: Mexico’s recent move to favor "USMCA tweaks" while simultaneously cracking down on Asian steel imports confirms that "Regionalisation" is the new operational baseline. This is reinforced by G7 efforts to create "buyers' clubs" for critical minerals like lithium and rare earths. For procurement teams, this means a shift away from global spot markets toward managed trade blocs. They must now account for localised tariffs and "non-traditional" partnerships as the primary levers for maintaining cost stability.